Pengaruh Lokasi, Gaya Hidup, dan Kebutuhan terhadap Minat Beli Rumah Subsidi pada PT. Wira Hadi Jayadi Kabupaten Gowa
Keywords:
Lokasi, Gaya Hidup, Kebutuhan, Minat BeliAbstract
Penelitian ini bertujuan: (1) Untuk mengetahui dan menganalisis pengaruh Lokasi terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa (2) Untuk mengetahui dan menganalisis pengaruh Gaya Hidup terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa (3). Untuk mengetahui dan menganalisis pengaruh Kebutuhan terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa. Metode penelitian yang digunakan dalam penelitian ini adalah Analisis deskriptif dan analisis Regresi Linier Berganda, dengan jumlah sampel sebanyak 70 responden. Berdasarkan hasil analisis regresi linier berganda, maka Hasil penelitian menunjukkan bahwa : (1) Lokasi berpengaruh Positif dan signifikan Terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa (2) Gaya hidup berpengaruh Positif dan signifikan Terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa.(3). Kebutuhan berpengaruh Positif dan signifikan Terhadap Minat Beli Rumah Subsidi Pada PT. Wira Hadi Jayadi Kabupaten Gowa.
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