Vol. 6 No. 2 (2025): Juli - Desember

Articles

• Neuro-Marketing Intelligence: Understanding Consumer Decision Dynamics through Emotion-Driven Data Analytics

  Muchlis Abbas

  81 - 94

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• Strategic Sustainability Accounting for SDG Alignment: A New Framework for Competitive Advantage

  Muhammad Yamin Noch

  95 - 108

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• Sustainable Value Creation: The Role of Strategic Cost Management in Driving SDG-Oriented Growth

  Mohammad Ridwan Rumasukun

  109 - 123

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• Analysis of Talent Management Implementation, Employee Productivity, and Retention in the Garment Industry in Gunungsitoli City

  Kasih Sulastri Zebua, Prihatin Lumbanraja, Nisrul Irawati

  124 - 135

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• Digital Marketing In The Role For Student Purchase Decisions In Pontianak City on The TikTok Shop Marketplace Through Competitive Prices

  F. Fendi, Dewi Santika

  136 - 145

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• The Relationship between E-WOM and Store Atmosphere on Repeat Purchase Decisions with Consumer Satisfaction as An Intervening Variable

  Ni Putu Mini Trianti, Pasifikus Maisirata

  146 - 158

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• The Nexus between Economic Growth and Inflation on Unemployment in Aceh Province

  Aqilah, Talbani Farlian, Sartiyah, Nur Aidar, Meutia Handayani, Rollis Juliansyah

  159 - 167

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• The Influence of Facilities and Customer Engagement on Customer Loyalty through Customer Satisfaction at Kopi Kudu in Medan City

  Harris Febriartama, Iskandarini, Endang Sulistya Rini

  168 - 182

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